This worksheet is a companion piece to the follow training:
'How Your Avatar & Messaging Helps You Crush at Social' - hosted by Georgia from GEMO Creative
In this session, Georgia taught us how all our other marketing efforts become SO much more powerful and effective once you get your Avatar & Messaging right.
This is the gold that will underpin the content you produce (social, email, website etc), the offers you put out there, even the methods and tactics for your marketing across any platform - online or offline! Georgia shared how getting crystal clear on our people helps us create a compelling connection that will attract more attention (and leads!) for everything you do and say.
The training covered the ‘What’, ‘Why’ and ‘How’ of breaking down the psychographics of who you serve (their pain points, dreams, goals, fears and values etc) so that we can identify exactly and what they need to hear from YOU before becoming a customer, or raving fan!
Georgia is a digital marketing strategist and web designer who loves to bring business to life online! With a career ranging from programming & automation to writing/communications and even teaching dance and running a fitness studio - Georgia knows what it's like to be a business owner wearing all the hats! An avid tea drinker you can often find Georgia sitting on the balcony with her puppies, a hot beverage and a good book.